Clear pricing. Agreed before we begin.
Websites, audits and care plans for independent hotels. Every project starts with a free first look; the final scope and price are confirmed in your agreement.
Three hotel websites. One goal: book direct.
Each package is built to help guests understand your hotel, trust what they see, and book with you instead of an OTA, so you keep more of the value of every stay.
Hotel Essential
A clean, fast, trustworthy site with booking front and centre on every page.
your current site is dated, slow or hard to book on, and you need a clean start.
- Custom design in the hotel’s brand
- Mobile-first build on WordPress
- Booking engine connected on every page
- Rooms, location, gallery, contact and policy pages
- Basic SEO, sitemap and Google Search Console
- Google Analytics with booking-click tracking
- Speed and accessibility checks
- Launch, handover call and 30 days of fixes
Hotel Signature
Content, offers and confidence to book that match what guests see on the OTAs, and beat it.
OTAs take too many of your bookings and your own site doesn’t sell the stay as well as they do.
- Everything in Essential
- Copywriting for every page
- Photography direction and shot list
- Offers and packages the hotel can update
- Neighbourhood and things-to-do guide
- Booking engine / channel manager setup support
- Full booking-path conversion tracking
- Structured data and Google Business Profile tune-up
Hotel Flagship
A bespoke build for groups, international guests and hotels that need more than pages.
you run several properties, welcome guests in more than one language, or need custom tools.
- Everything in Signature
- Additional languages
- Multiple properties under one brand
- Custom tools (calculators, guides, quizzes)
- Meetings, events or group-booking pages
- Integrations agreed in scope
- Launch campaign pages
What it costs. What it can save.
Every booking that moves from an OTA to your own website keeps the commission in the hotel. Here is how the numbers can work for a typical independent hotel.
- 60 rooms
- $250 average daily rate
- 80% occupancy
- 45% of room revenue from OTAs
- 18% average commission
| Package | Year-one cost | Pays for itself in | Each year after (care vs. commission kept) |
|---|---|---|---|
| Hotel Essential + Essential Care | $11,100 | about 5 months | $3,600 vs. $25,600 |
| Hotel Signature + Growth Care | $18,000 | about 8–9 months | $6,000 vs. $25,600 |
| Hotel Flagship + Partner Care | $28,800 | about 14 months | $10,800 vs. $25,600 |
An illustration, not a promise: results depend on your hotel, your market and the work agreed. Year-one cost is the build fee plus 12 months of care at the standard 2-year rate.
Run your own numbers →Start with a review, or add what you need.
Our audits and reviews stand on their own, or add any of these to a website build or care plan.
| Service | What it covers | Price |
|---|---|---|
| Uptic Guest Journey Audit | All seven stages, Search to Return, with a written plan of fixes | $1,500 |
| Revenue Strategy Review | Pricing, occupancy checkpoints, channel mix and a 90-day plan | $2,500 |
| OTA listing alignment | Photos, descriptions and policies matched across OTAs and the website | $1,200 |
| Additional language | Translated pages, language switcher and SEO per language | $1,500 |
| Extra page | Designed, written and built | $450 |
| Copywriting (Essential sites) | Per page, in the hotel’s voice | $200 |
| Photography direction | Shot list plus one day on-site with the photographer | $900 |
| Google Business Profile | Full optimisation of the hotel’s listing | $400 |
| Extra revision round | Beyond the rounds included in the package | $600 |
| Hourly work | Anything outside scope or above care-plan hours | $125 / hr |
Three care plans. Looked after every month.
A hotel website is never finished. Care plans keep it fast, secure, accurate and earning from launch day. Prices shown are the standard 2-year rate; longer terms lower the monthly price.
Essential Care
Hosting, security and updates handled, so the site and the booking path simply work.
you want peace of mind and handle most content changes in-house.
- Hosting, SSL and domain renewal watch
- Daily backups, kept 30 days
- Updates tested before they go live
- Security scans, uptime checks every 5 minutes
- Monthly booking-path test
- Monthly care report
Growth Care
Steady improvements, fresh offers and a regular look at what’s driving direct bookings.
you want the site to keep improving and to see the results every quarter.
- Everything in Essential Care
- Booking-path test every two weeks
- Monthly SEO health check
- One new offer or seasonal page each quarter
- Quarterly direct-booking review call
Partner Care
A monthly partner for the website, direct bookings and how you show up on the OTAs.
the website is your main sales channel and you want hands-on help every month.
- Everything in Growth Care
- Weekly booking-path test
- One new offer or seasonal page each month
- Monthly direct-booking and revenue review call
- Quarterly OTA content and rate-parity check
- Priority on new projects
Unused hours roll over for one month. Changes beyond the included hours are billed at the hourly rate, always agreed first. A full site outage is worked on within 24 hours on every plan.
Every step, on a set rhythm.
You always know what has been done, and when. Every task is logged and shared in your care report.
Onboarding
- Welcome call and access handover
- Baseline check: speed, security, SEO, accessibility
- Test booking, end to end
- Backups and monitoring switched on
- Care log opened and priorities agreed
Routine care
- Updates tested on a copy, then applied
- Backups checked by a test restore
- Security scan and uptime review
- Booking path tested
- Requested changes within your hours
- Care report sent
Review
- Review call on results and next steps (by plan)
- SEO and search-visibility check
- Content and photo freshness check
- New offer or seasonal page (Growth and Partner Care)
- OTA content and parity check (Partner Care)
Renewal check
- Domain, SSL and licence renewals confirmed
- Accessibility and speed re-test
- Year-in-review report
- Plan review: is it still the right fit?
- Priorities set for the year ahead
Three care terms. Commit longer, pay less.
Care plans run for 2, 4 or 6 years. The build fee stays the same; the monthly rate drops with a longer term.
Standard
Standard monthly rate, fixed for the full 2 years.
- Essential Care $300
- Growth Care $500
- Partner Care $900
Committed
10% off the monthly rate, plus a refresh of two key pages in year 3.
- Essential Care $270
- Growth Care $450
- Partner Care $810
Partnership
15% off the monthly rate, plus a full design refresh in year 4.
- Essential Care $255
- Growth Care $425
- Partner Care $765
Rates are fixed for the first 2 years of every term; after that they may rise by no more than 3% a year, with 60 days’ notice. If a 4 or 6-year plan is ended early without cause, the discount received so far is repaid. Plans can move up a tier at any time.
From first conversation to launch day.
The same nine steps for every build, so you always know where your project stands.
The details, in plain words.
Payments. Builds are paid 40% to start, 30% at design approval and 30% at launch. Care plans are billed monthly in advance from launch day.
Ownership. Once paid in full, your website, content and design are yours. Your domain is always registered in your name.
Included in care. Standard hosting, SSL and backups are included in every care plan.
Not included. Booking engine, channel manager, payment, premium plugin, stock photo and paid advertising fees are paid directly by the client.
Content. Timelines assume photos, logins and feedback arrive on schedule. Delays on either side move the launch date.
Changes in scope. New requests during a build are quoted first and only begun once you approve them.
Leaving. If you ever move on, we hand over the site, files and access, along with a full backup.
Prices. All prices in US dollars, before any applicable sales tax. Valid for agreements signed by June 30, 2027.
Let’s find the right fit for your hotel.
Start with a free first look. We’ll recommend a package, a care plan and a term that suit your goals.
Start a conversation →