Hotels move forward
when everything connects.
Digital presence, revenue strategy and the guest journey, working as one — for independent hotels that want to perform better while staying themselves.
Price of disconnect
Hotels lose ground when presentation, strategy, and information are not aligned.
Behind every guest complaint is a story—and an opportunity to improve.
-
01
The room looked nothing like the photos on the website.
The risk: disappointment on arrival, lost trust, and a negative review.
Digital Presence -
02
I wanted to book directly, but found a better rate elsewhere.
The risk: losing a direct booking and paying commission you could have avoided.
Revenue Strategy -
03
I asked about late checkout twice, but never heard back.
The risk: a guest who feels overlooked and has less reason to return.
Guest Journey
Three different stories. One root cause: the pieces aren’t connected. Here’s how we fix that.
See what we doWhat we do
Three disciplines. One connected hotel.
Most hotels manage these separately. We bring them together, so what guests see online, what they pay, and what they experience all line up.
-
01
Digital Presence
A website and online presence that reflect the real stay—and turn interest into direct bookings.
- A direct-booking website built to convert
- Photos and content that accurately represent the stay
- Google, OTA, and social profiles kept accurate and consistent
-
02
Revenue Strategy
Rates, channels, and contracts managed to grow revenue—not simply fill rooms.
- Pricing and forecasting based on demand
- OTA contracts and commission negotiation
- A stronger channel mix with more direct bookings
-
03
Guest Journey
Every step from search to return aligned, so the experience matches the promise.
- The Uptic Guest Journey Audit
- Pre-arrival communication and upselling opportunities
- Review management, service recovery, and return visits
Not sure where to start? A free first look shows you where the gaps are.
The experience behind Uptic
Twenty years of results. Now for your hotel.
Uptic is built on two decades inside independent New York hotels—from the front desk to the General Manager’s office. The same three disciplines, measured in real numbers.
-
Digital Presence
2.3×
Hotel sales, from $2.6M to $5.9M, 2012–2017
Built step by step with a new cloud booking system, stronger online-travel partnerships and a redesigned hotel website, at a 148-room independent hotel.
-
Revenue Strategy
+23%
Occupancy in a declining market, alongside +11% ADR
Both within a single year, at a 148-room independent hotel.
-
Guest Journey
+11%
Sales from guests choosing higher-value rooms
Promoting the right upgrade to the right guest, turning a standard stay into a better one.
- +20%Room rate in one year, through tighter inventory and reservation management
- +21%Sales after helping open a Booking.com partnership
- −3%Expedia commission, negotiated down face to face with the Expedia team
Results from the founder’s roles at two independent New York hotels, 2002 to the present.
Meet the founderUptic’s first clients
Already at work, in two New York hotels.
Uptic’s first projects are with two independent hotels its founder knows from the inside. Each one will be published here as a full case study, with real before-and-after numbers, once the results are measured.
Hotel 17
In progressA new website built to win more direct bookings
hotel17nyc.com · launching soon
The goals
- Grow the share of guests who book directly with the hotel
- Save on OTA commission as more bookings come direct
- Present every room accurately, so guests book with confidence
- Starting point
- Website build
- Launch
- Results
Hotel 31
Up nextWebsite, OTA relationships and revenue strategy
hotel31nyc.com · coming next
The goals
- Rebuild the website around direct booking
- Strengthen OTA partnerships and their terms
- Put a revenue strategy in place that the team can follow
- Starting point
- Website build
- Launch
- Results
Case studies are published with each hotel’s permission. Results will be reported against each hotel’s starting point, over a stated period.
Follow the workHow to start
A free first look at your hotel.
Tell us about your hotel. We’ll review how it shows up online and how guests book, then share three honest observations: where you’re losing ground, and where we would start.
- Your website
- The booking journey
- OTA listings
- Recent guest reviews
No cost, no obligation. Any paid work is scoped and priced in writing before it begins.
- Start a conversationA short call about your hotel, your guests and what you want to change.
- We take a first lookYour website, booking journey, OTA listings and recent reviews, seen the way a guest sees them.
- You get three clear observationsWhere the hotel is losing ground, and where we would start. Yours to keep, whatever you decide.
- If it’s a fit, we agree the planScope, timing and price in writing, before any work begins.