Case studies
Real hotels. Measured in the open.
Uptic’s first projects are underway with two independent hotels in New York.
What every case study brings
Our work brings together digital presence, revenue strategy, and the guest journey, starting with an understanding of each hotel’s story, strengths, and challenges. We help identify gaps, set clear priorities, and make practical improvements so each property can move forward while preserving the character that makes it unique.
- The starting pointRecorded before work begins: agreed measures such as direct bookings, OTA costs, occupancy, and rate.
- The workWhat changed across digital presence, revenue strategy, and guest communication—and why.
- The resultsThe same agreed measures reviewed again over a defined period, with relevant influences and context considered.
- With permissionEach hotel approves what may be published about its project.
Hotel 17
A new website designed to grow direct bookings—and keep more of the value of each one.
hotel17nyc.com · launching soon
- Digital Presence
- Revenue Strategy
The work
- A new website that presents every room clearly and answers guests’ real questions
- A simpler booking journey that turns interest into a direct reservation
- A clearer reason for guests to book direct rather than through an OTA
- A review of OTA mix and commission costs as direct bookings develop
The numbers
| Measure | Starting point | After launch |
|---|---|---|
| Direct-booking share | Being recorded | To come |
| OTA commission cost | Being recorded | To come |
| Occupancy | Being recorded | To come |
| Average daily rate | Being recorded | To come |
Progress
- Starting point
- Website build
- Launch
- Results
Results will be published once the new site has been live long enough to compare fairly with the starting point.
Hotel 31
Website, OTA relationships and revenue strategy, working as one.
hotel31nyc.com · coming next
- Digital Presence
- Revenue Strategy
- Guest Journey
The plan
- Rebuild the website around direct booking
- Review OTA relationships, participation, and terms
- Build a revenue strategy the hotel can use consistently
The numbers
| Measure | Starting point | After launch |
|---|---|---|
| Direct-booking share | To be recorded | To come |
| OTA commission cost | To be recorded | To come |
| Occupancy | To be recorded | To come |
| RevPAR | To be recorded | To come |
Progress
- Starting point
- Website build
- Launch
- Results
Work begins after the Hotel 17 launch.
The experience behind Uptic
Twenty years of hotel experience, behind every Uptic project.
+23% occupancy in a declining market, 2.3× room sales, and more—from two decades working inside independent New York hotels.
Meet the founderCould your hotel be next?
Start with a free first look.
We’ll review your website, booking journey, OTA listings, and recent reviews, then share three practical observations about where there may be opportunities to improve. No cost. No obligation.
Request your free first look